Mobile App Marketing for Filipino Seafarers – propelme

Project Background:

To support Filipino seafarers, propelme launched a new mobile app designed to connect seafarers with job opportunities, have access to exclusive perks and benefits, specialized content, and a platform for communication with fellow seafarers. The primary goal of this initiative was to introduce the app to the Filipino market, enhance brand awareness, and drive user acquisition.

Project Tasks:


Video Content Creation and Direction

  • Directed and produced a series of video content focused on the experiences and testimonials of seafarers
  • Conducted interviews with seafarers, influencers, and cadets in various locations and maritime schools to capture authentic stories and insights
  • Utilized high-quality filming and editing techniques to create engaging and relatable content

 

Watch this video where I interview a famous seafarer influencer >> Facebook with 16K+ views | YouTube with 11K+ views 


Influencer Collaborations

  • Partnered with prominent influencers in the maritime industry and other relevant sectors to promote the app
  • Created collaborative content with influencers, leveraging their reach and credibility to enhance brand visibility
  • Implemented a strategic social media campaign to amplify influencer-generated content


Event Marketing

  • Marketed the app during major events in Manila (mall activations, grand fiesta, and seafarer parties)
  • Set up interactive booths and demo stations to allow potential users to experience the app firsthand
  • Distributed promotional materials and conducted live demonstrations to engage event attendees


Watch some of our event videos here >> Seafarer Grand Fiesta and Seafarer Party

 

Brand Awareness Campaigns

  • Launched targeted advertising campaigns across various digital platforms, focusing on the app’s unique benefits for seafarers with the help of our content marketing team and influencers
  • Developed a series of informative and visually appealing content to highlight the app’s features
  • Utilized analytics to monitor campaign performance and optimize strategies for maximum impact

 

Campaign Outcome:

The comprehensive promotion strategy resulted in significant milestones and achievements:

  • Increased Brand Awareness: The targeted video content and influencer collaborations significantly boosted brand visibility among the Filipino seafarer community.
  • Engagement and Interest: The authentic interviews and stories resonated with the audience, leading to higher engagement rates and positive feedback.
  • User Acquisition: The promotional efforts during major events and through digital campaigns resulted in a substantial increase in app downloads and active users.
  • Community Building: The app successfully fostered a sense of community among users, evidenced by increased interactions and communications on the platform.
  • Positive Impact: Feedback from users indicated that the app was well-received and considered a valuable resource for job opportunities and seafarer-related content.

Through strategic content creation, influencer partnerships, and effective event marketing, our company successfully introduced the mobile app to the Filipino seafarer market, achieving our goals of brand awareness and user growth.