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Job Application Video Guides – MultiplyMii

Project Background:

In today’s competitive job market, providing a seamless and informative application process is crucial for attracting top talent. To enhance the applicant experience and set clear expectations, MultiplyMii identified the need for comprehensive job application video guides. These videos aim to guide applicants through each stage of the hiring process, ensuring they are well-prepared and informed about what to expect.

Project Tasks:

 

Project Planning and Script Development

  • Collaborated with HR, recruitment, and senior leadership teams to outline key stages of the hiring process that required guidance
  • Developed detailed scripts for each video segment, covering topics such as application submission, interview preparation, and follow-up steps


Video Production

This was one of my first projects when the company was still at the startup stage. We had limited resources. We didn’t have a professional studio or even a video editor at the time. It was also still in the middle of the pandemic so we made use of what we had. In short, I worked as a one-woman production team.

  • Incorporated feedback from HR and leadership teams to refine content and messaging
  • Filmed video segments ensuring high-quality visuals and clear audio
  • Edited raw footage to create cohesive and engaging video guides
  • Added graphics and captions to highlight key points and ensure accessibility


Implementation and Distribution

  • Uploaded final video guides to the company’s YouTube channel
  • Promoted the videos through social media channels and email campaigns targeting prospective applicants
  • Integrated video links into job postings and application confirmation emails


Final Results:

The creation of job application video guides resulted in a more seamless and user-friendly application process. Key outcomes included:

  • Enhanced Applicant Experience: Applicants reported a clearer understanding of the hiring process and felt more confident during each stage.
  • Increased Engagement: The videos attracted higher engagement rates on the company’s YouTube channel with applicants leaving positive comments.
  • Positive Feedback: Feedback from applicants indicated that the videos were informative and helpful, reducing the number of inquiries to the HR department.
  • Streamlined Hiring Process: With applicants better prepared and informed, the overall efficiency of the hiring process improved, leading to quicker and more effective recruitment cycles.

By investing in job application video guides, MultiplyMii not only improved the applicant experience but also strengthened the brand as an employer committed to transparency and support.

See the playlist here.