Marketing Campaign, Social Media
Content Production
A lot of the projects I work on involve content strategy and production. The diverse content not only strengthens the brand’s presence but also fosters trust and engagement among different stakeholders. Below is a summary of some notable content I’ve produced so far.
Influencer Collaboration with a Famous Seafarer – propelme app
Objective: Increase brand awareness and credibility for the propelme mobile app
Activity: Directed and conducted an interview with a renowned seafarer; directed the editing and also involved in distribution
Outcome: Enhanced visibility and trust in the app through association with a respected industry figure
Watch the video on Facebook or YouTube.
Get Hired Video Interview with a Seafarer – propelme app
Objective: Publish a testimonial from a successful hire to inspire and encourage other users
Activity: Directed and conducted a video interview with a seafarer who was successfully hired via the app
Outcome: Created authentic content that highlighted the app’s effectiveness and user satisfaction
Watch the video on Facebook.
Social Media Reels – propelme app
Objective: Promote the propelme app through engaging and informative short videos
Activity: Conceptualized, produced, and edited the reels (with help from a video editor)
Outcome: Increased app visibility and user engagement through dynamic and relatable content
Find the reels on Facebook & TikTok.
Multiplier Stories – MultiplyMii
Objective: Enhance employee engagement and attract new applicants
Activity: Conceptualized and directed the testimonial videos from employees
Outcome: Strengthened company culture and appealed to potential job candidates through genuine employee experiences
Check out the playlist here.
Job Application Video Guides – MultiplyMii
Objective: Enhance the applicant experience and guide applicants through each stage of the hiring process
Activity: Conceptualized, directed, and presented the video guides
Outcome: More seamless and user-friendly application process
Check out the playlist here. Read more details about this on this page.
Client Experience Training Videos – Glo Tanning
Objective: Provide video training to employees
Activity: Developed, produced, and presented a series of training videos
Outcome: Improved client satisfaction and service utilization through clear and accessible training materials
You can find the main project here.
*Videos are for internal use at the moment but let me know if you want to see a sample.
Seafarer Loan Campaign – propelme x OnePuhunan (CreditAccess PH)
Objective: Promote loan services tailored for seafarers through the propelme app in collaboration with OnePuhunan
Activity: Coordinated and executed a campaign highlighting loan benefits for seafarers
Outcome: Increased awareness and utilization of financial services among seafarers, enhancing the app’s value proposition
#FundYourFuture – This campaign is a massive one where we deployed a variety of content. Aside from videos, we published educational infographics, did a lot of on-ground activities, and worked with two seafarer influencers. Below are some of the videos I helped produce.
Watch the video on Facebook.
We also produced several video reels for this campaign. Find the reels on Facebook & TikTok.
To learn more about my projects, kindly view my portfolio.
